Online Branding Tip #16: Host your own blog

by | Sep 24, 2013 | Marketing & Selling

Online Branding Video Book Tour: Stop #7, Secret #16


On the seventh stop of my virtual video book tour, I shared Secret #16: Host your own blog.

“If your domain indicates your site is being hosted on a free blogging platform, it sends the message that you are not willing to invest in your business.”

Hosting your own blog is not that difficult. Many hosting companies, such as GoDaddy, 1and1 and HostGator provide you with tools that automatically install WordPress, the most popular and versatile blogging software, to your site. And, since hosting and a domain rarely costs more than $100 per year, there is no excuse not to get one.

If you like this tip and would like to learn more, pick up your copy of 57 Secrets for Branding Yourself Online at

Did you miss the previous stops on this video book tour?

Stop #1, Secret #2: Be consistent across the web
Stop #2, Secret #5: Always be your best self
Stop #3, Secrt #8: Create “velvet-rope” experiences
Stop #4, Secret #9: Create branded product funnels
Stop #5, Secret #11: Create enticing virtual packaging
Stop #6, Secret #15: Choose your domain wisely

For some insight into Secret #1, go here.

unstoppableFrom now through December 31, 2013, I will be donating $2 of every book purchased and registered at to the Unstoppable Foundation. My goal is to raise $8,500 to build a schoolhouse in Kenya, where I grew up and my little sister was born.

To reach that goal and spread the word, I will be doing book readings and workshops throughout Los Angeles and Orange counties, as well as stopping by blogs, podcasts, teleseminars and more. If you would like me to stop by your location (virtual or otherwise) as a part of this fund-raising campaign, contact Paul Robinson at paulr[@]

If you would like to help me with this campaign, you can take any or all of the following actions:


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