Online Branding Tip #11: Create enticing virtual packaging

by | Sep 9, 2013 | Marketing & Selling, Video

Online Branding Video Book Tour: Stop #5, Secret #11


On the fifth stop of my virtual video book tour, I shared Secret #11: Create enticing virtual packaging.

“Create eye-catching virtual packaging for what you market online,
and people will be more likely to want it.”

No matter how many times we’ve been encouraged to not judge a book by its cover, we do it anyway. What your virtual packaging looks like affects people’s opinions of the product. When it looks high-quality and in alignment with your overall brand, you will have much better luck selling it, than if you let ho-hum virtual packaging slide.

If you like this tip and would like to learn more, pick up your copy of 57 Secrets for Branding Yourself Online at

This is the last of my planned virtual book readings. However, if I find myself in a particularly interesting place, I just might whip out the book and do another!

Did you miss the previous stops on this video book tour?

Stop #1, Secret #2: Be consistent across the web
Stop #2, Secret #5: Always be your best self
Stop #3, Secrt #8: Create “velvet-rope” experiences
Stop #4, Secret #9: Create branded product funnels

For some insight into Secret #1, go here.

unstoppableFrom now through December 31, 2013, I will be donating $2 of every book purchased and registered at to the Unstoppable Foundation. My goal is to raise $8,500 to build a schoolhouse in Kenya, where I grew up and my little sister was born.

To reach that goal and spread the word, I will be doing book readings and workshops throughout Los Angeles and Orange counties, as well as stopping by blogs, podcasts, teleseminars and more. If you would like me to stop by your location (virtual or otherwise) as a part of this fund-raising campaign, contact Paul Robinson at paulr[@]

If you would like to help me with this campaign, you can take any or all of the following actions:


Submit a Comment

Your email address will not be published. Required fields are marked *

Recent Posts

Buy Me a Coffee

Pin It on Pinterest

Skip to content
Verified by ExactMetrics