Online Book Marketing: The Teleseminar Tour

by | Apr 11, 2011 | Marketing & Selling

teleseminar tour
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In my last post, I talked about the traditional blog tour. Today, I’d like to talk about something you can do to make a blog tour more interesting, interactive and engaging … a teleseminar tour.

With a teleseminar tour, you are the guest on other people’s teleseminars, podcasts and Internet radio shows. Basically, they host the call for people on their list and in their audience, and you show up and answer questions about your book and/or your expertise.

For example, I did several teleseminars when I did my launch for Home Sweet Home Page. Some of them were about the five deadly mistakes, others were based on the six questions your website must answer that was mentioned in the appendix. One was about how and why I wrote the book.

A teleseminar can make a virtual book tour more like a live, in-person book tour because people can interact with you and ask you questions. You can do a book reading on a teleseminar, you talk about the process of writing the book, you can discuss the information in the book and expand on it, and you can open up the call to live questions from the audience.

So how do you add teleseminars to your virtual book tour? Here are some tips:

  • Find people who already hold teleseminars, record podcasts and host Internet radio shows for people who would be likely to enjoy your book.
  • Offer to be a guest and provide them some benefits of having you on their show.
  • Provide the host with a selection of suggested topics and questions.
  • Communicate with the host to tailor the presentation to their audience.
  • Provide the host with images of you, your book and/or you with your book to help them promote the call.
  • List the call on your book tour schedule page on your website.

Be creative, helpful and determined, and you can have an amazingly fun — and lucrative — teleseminar tour.

Thinking of self-publishing your book?

Want to make sure it gets on Amazon and the Kindle?
Then check out “How to Leverage to Attract New Clients.” In this audio course I show you how to create a lead-generating book and publish it using either or for physical books and Amazon Digital for the Kindle. You receive step-by-step guides that walk you through the process with ease!


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