Marketing Your Info Product 3 – Viral Marketing

by | Jan 25, 2010 | Marketing & Selling

Viral marketing can be a tricky and confusing topic … and it is very easy to get wrong. The objective of viral marketing is to get other (preferably lots and lots of others) to pass on your marketing message to their friends and colleagues, who, in turn, pass it on to their friends and colleagues and so on.

But how do you do this? How do make viral marketing not only get your name out and about, but have it increase your sales? Here are some tips.

Viral Free Gift
Create a free something that is so interesting, entertaining, and/or compelling that people really want to share it. Then make it easy for them to do so. Upload it to free download sites. Include “share this with your friends” language at the beginning and end of the something.

Why do I keep calling this viral marketing tool a “something”? Because it can be a report, white paper, audio mp3 or even a YouTube video.

Tell-a-Friend Script
When someone downloads something, show them a tell-a-friend box and make it easy and compelling to tell their friends. Offer them an additional gift for spreading the word.

Add an Affiliate Program
One viral technique I’ve seen many Internet marketers using is the 100% commission affiliate program. They offer a free gift with a one-time offer. People who want to can join the affiliate program and promote the free gift, earning 100% commission on all who purchase the one time offer. This is win-win because the marketer grows their list exponentially, the affiliates earn a decent commission, and everyone benefits from the free gift.

The bottom line is, in order for your marketing message to go viral it must have a couple of key ingredients:

  • It is compelling … either the information is hot and valuable, or the presentation is very entertaining.
  • It is easy to pass along … either the method of delivery facilitates passing it along or the gift is simple and easy to pass along. Possibly both.

You can have one without the other, but the viral effect won’t be as strong or as good as when you have both.

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