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Short shots of information, inspiration, and insight about writing, publishing, and marketing books, live-streamed Monday, Wednesday, and Friday on Facebook, LinkedIn and X (formerly Twitter), then premiered on YouTube.

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Looking for a deeper dive into the Author’s Journey? Check out my other podcast, The Author Switch.

October 10, 2023 | Episode 2

How to Create a Magnetic Book Introduction That Attracts Clients

Client Attracting Book Techniques You Need to Know


The video discusses the importance of crafting a magnetic book introduction for client-attracting books, emphasizing the need to tell a before-and-after story to engage readers.

Key Takeaways

  • Importance of introducing yourself in the book’s introduction
  • Crafting a story that highlights the problem and its solution
  • Emphasizing relatability and building rapport with readers
  • Encouraging readers to see themselves in your story
  • Aim to have readers consider hiring you to solve their problems

Summary of How to Create a Magnetic Book Introduction That Attracts Clients:

In this episode of Coffee with Carma, I dive into the essentials of crafting a magnetic book introduction for your client-attracting book. Inspired by Dan Henry’s innovative framework, I break down the key elements that make an introduction not just an overview of your topic, but a powerful tool for engaging readers and establishing your authority. Learn how to tell a compelling before-and-after story that highlights the problem you solve and showcases your unique expertise.

Discover the steps to create an introduction that resonates with your readers, making them see themselves in your journey and positioning you as the go-to solution for their needs. Whether you’re writing a short book or a comprehensive guide, these insights will help you make your introduction a magnet for potential clients. Don’t miss out on this valuable advice to elevate your book marketing strategy and connect with your audience on a deeper level.

Attention: Executive Coaches, Business Leaders, and Consultants:

Turn Your Expertise into a Book That Attracts High-Value Clients

Unlock the Secret to Writing a Book That Transforms Your Business and Establishes Your Thought Leadership

Are you sitting on a goldmine of expertise? That’s where From Blank Page to Bestseller comes in. This easy-to-follow and yet comprehensive guide doesn’t just show you how to write a book—it reveals how to leverage your knowledge into a powerful business asset.

From Blank Page to Bestseller cover

About Your Host: Carma Spence

Award-winning speaker, author, and editor, Carma Spence helps entrepreneurs, small business owners, and executives turn on The Author Switch so that they can leverage the power of books to take their businesses and careers to the next dimension. She is a two-times bestselling author, and using both experience and research, has created the Author Diagnostic System. She has 25+ years of marketing and public relations experience in the corporate world and is certified in Author Marketing and the StoryWay methodology.
Carma - If you don't inspire, you expire.

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