Long-Term vs. Short-Term Thinking

by | Dec 13, 2010 | Entrepreneurship, Mindset

long term thinking
Business owners have both short-term and long-term goals, but when they make decisions about their business they always keep in mind long-term thinking.

Short-term thinking is concerned with

  • Day-to-day tasks
  • Immediate deadlines
  • Short-term problems

Long-term thinking is concerned with where the business is headed and you want it to go.

When you are strategic in your thinking, you are also long-term.

Yes, those short-term tasks need to be taken care of. But an entrepreneur with a business mindset does not let those get in the way of the bigger picture.

To cultivate your long-term thinking, set aside some time once a week or twice a month to focus on your long-range goals. Evaluate the activities you are doing against those goals.

  • Are the marketing strategies you are using in alignment with your long-term strategy?
  • Are your daily activities moving you closer to your goals? Or are they slowing progress?
  • Have you taken on any projects that are weighing your business down? How can you effectively and efficiently move them off your docket?

Yes, it’s O.K. to spend some of your time in short-term thinking. When the roof springs a leak, you need to take care of it. However, don’t let these little things push you off your path for too long.


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