How To Use Visual Aids

by | Nov 5, 2010 | Marketing & Selling

How To Use Visual Aids
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Have you been to a presentation where the speaker read their speech off the PowerPoint slides? Have you seen a presentation where the visual aids were so distracting that you didn’t even pay attention to what was being said?

These are examples of poor use of visual aids.

There is an art and finesse to using visual aids to help your audience understand what you have to say. Visual aids are meant to be just that … aids. They are not the main event. They are not a crutch. They are your assistant and nothing more.

Here are some tips for making sure your use of visual aids supports rather than overpowers your next presentation.

1. K.I.S.S. your slides
Your slides need to be kept simple and easy to read and understand at a glance. Don’t put more than three bullet points on a slide. If you are making more points, put them on another slide. Remember, your slides will need to be scene at the back of the room … too much text means small print means can’t be read from the back of the room.

2. Your visual aids are not your speech
Yes, you can use visual aids to help you remember your next point, but they should not be your next point. If all you’re going to do is read your slide, you might as well print them out, hand them out and sit back while the audience reads.

3. Be prepared to go without visual aids
If your visual aids depend on technology, then be prepared to give your presentation without them. Tech glitches happen and if you can’t give your presentation with the aid of visuals, you could be in some very deep and hot water if the technology fails you.

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