How Much Is Enough? Creating a Quality Opt-In Bonus

by | Jul 26, 2010 | Marketing & Selling

first kissRemember your first kiss … or the first kiss of your current squeeze? Remember how it filled you with delight … and the desire for more? That’s what your opt-in bonus needs to do.

Your ideal opt-in bonus needs to walk a fine line between providing enough value to win over your new subscribers, while leaving enough to be desired so they will consider hiring you or buying your products.

So the big question often becomes, “How much information is enough?”

Only you can really answer this question … and you may even need help from a small sampling of your ideal clients.

Traditional wisdom is to provide the “What” and leave the “How” to your paid products and services. But, if not artfully done, this can lead to frustration and resentment in your subscribers.

Another way to go is to provide the first step in your particular process in greater detail, and just outlining the rest of the steps. As long as the first step isn’t so complete that they won’t feel the need to continue, this is a good option, as well.

Yet another way to go is to provide a small percentage of the actual product. For example, a sample chapter from a book, or sample audio from a series of audios. This has been used to great effect in the publishing industries.

I remember getting those floppy records in the mail that were sampler of music from a larger series. It would “show” you the difference between the music available elsewhere and their digitally remastered version. Now days, some of these companies will send you the first CD in the series. But it is the same concept.

Basically, you need to create that awesome first taste, that like a first kiss is wonderful to begin with, but also holds so much promise of more to come.

“Would You Like To Know the Secrets to Enticing Your Ideal Prospects to Give You Their Name and Email Address?”

Take this free e-course and receive a recording of Cindi Dawson, the Teleseminar Coach, grilling Carma Spence, author of Home Sweet Home Page, about creating enticing opt-in bonuses: Opt-In Bonus Secrets.


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