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Paul Robinson
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Free E-Course Explains
How To Create an Ideal Opt-In Bonus

(Phoenix, AZ) January 26, 2010 – “The money is in the list!” is the mantra of most online marketing experts. But how do you grow this list? “You have to entice people to opt-in,” business coach and consultant Carma Spence, author Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How To Fix Them!, now available at Amazon.com in both trade paperback and Kindle editions.

“Simply offering a newsletter subscription no longer cuts it,” says Spence. “That’s why I created ‘Opt-In Bonus Secrets’ a free e-course which lays out the basics of creating a compelling opt-in gift or, some people call it, an ‘ethical bribe.’”

The course is delivered via email and covers these topics:

  1. Why you need to be collecting your web visitors’ information with an opt-in box
  2. What your opt-in box should look like
  3. Where you should place your opt-in box
  4. Why you need an opt-in bonus
  5. Tips on how to develop your opt-in bonus

To enroll in this free e-course, just visit carmaspence.com/optinbonussecrets and complete the form.

Not collecting visitor information and not having a compelling opt-in incentive are two of the 5 deadly mistakes Spence reveals in her new book, Home Sweet Home Page. Drawing on her more than 20 years experience in marketing and public relations, Spence created a book that is easy to understand and simple to use time and again. In her business, she helps authors, speakers, and coaches build a thriving web presence through the effective use of web pages, information product development, and social media.

Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How To Fix Them! (ISBN 978-0557044337, 73 pages, $9.99) was self-published through Lulu.com. For information about the book or author, Carma Spence, visit www.carmaspence.com/home-sweet-home-page.

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Carma Spence is available for interviews. Contact Carma at carma@carmaspence.com for further information.

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