Eat your words
Competitors create edible renditions of books in the hopes of taking home the prize for the most realistic book. The book can be confection or casserole, souffle or sandwich. It doesn’t matter, as long as it looks like a book and is 100% edible.
I know of festivals taking place at Duke University Libraries, UCLA Library, several places throughout Seattle, University of Illinois and others. You can probably find one in your area by Google-ing “edible book festival + your location.” You can also learn more — and view gallery of photos of edible books — at www.books2eat.com.
But wait! Maybe this isn’t as off topic as I thought. Think about this: How could you harness the creativity of your ideal audience to create fun promotional items for you business? Could you create a contest, festival or other event that allowed your tribe to have fun and express their creativity while promoting your cause? Please share your ideas or aha moments in a comment below.