Do you need to understand book marketing?

by | Mar 22, 2018 | Marketing & Selling, Video, Weekday Wisdom

Weekday Wisdom, Episode 57

Q&A About Book Marketing

Do you know how to market your book? That is a question that I’ll be basically answering in today’s Weekday Wisdom.

Do you need to understand book marketing?
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Today I’m going to be answering a question that came over that AMA Feed I told you about a few weeks back. Today’s question is from JoStan:

“How important are marketing
and learning about marketing strategies
for the writer or author?”

In any world, today’s world, yesterday’s world, it is always in your best interests to know how to market your book.

Back in the day, when you could only get a book published by the publisher, the publisher was kind of in charge of your marketing. But frankly, if you didn’t market it yourself, as well, most authors didn’t sell very many books.

Publishing a book, for publishers, has always been a high-risk process, which is why they are so finicky about who they will publish. But these days, you can publish on your own. You don’t have to depend on a publisher, which means you absolutely have to know how to market yourself and your books.

Of course, this all depends on what the purpose of your book is. If you just want to get something out and you don’t care if anybody reads it, well then you don’t need to market it.

However, if you want your book to be successful, if you want it to grow your business, if you want it to change the world, if you want to impact people’s lives, if you want it to do anything that requires people to buy it and read it, you need to know how to market it.

There are so many ways to market a book these days. In fact, either next week or the week after I’ll be serializing an interview I’m doing next week with an author who does all these wild, crazy promotional events to market his book. He’s signed book copies on the top of a volcano. He’s ridden a horse and signed books on horseback. He’s delivered a book by drone. He’s done all sorts of crazy stunts to market his work. And that’s one way of going about it.

I’ve tried a variety of methods to market my books, some to better success and others. And the thing is, with each book, each marketing tactic can work or not work. Things that worked for Bonkers for Bundt Cakes may not work for 57 Secrets for Branding Yourself Online.

It all depends on your audience. So here’s the key to marketing anything: Your sweet spot of marketing is at the intersection of your audience (those who are going to buy the product or book), yourself (your marketing personality) and the product (what it is, what it does).

For example, if you’re going to market a cookbook, you can do things that are related to cooking, such as conduct cooking classes, host taste tests, or post video demonstrations of techniques or recipes within your book. But that’s not necessarily going to work if it’s a fiction novel.

It really depends on:

  • Who is your audience?
  • What is the best way to reach them?
  • What will catch their attention and get them to read your book?

You need to really understand who you are, what your book is, and who your audience is, and find the intersection of those three so that it synergizes.

For example, if you like to sit at home and cook — you’re more introverted and don’t like crowds — and you’ve created a cookbook, maybe going out and doing cooking demonstrations isn’t the right tactic for you. It may be an excellent marketing tactic for marketing a cookbook, but it may not be excellent for you because you want to show yourself in your strength.

So again, I find that intersection between:

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  • You. Who you are. What your strengths are when it comes to marketing tactics and strategies.
  • Your book. What marketing strategies and tactics will work best for your book?
  • Your audience. Who will read your book? What marketing strategies and techniques will reach them?

Find those marketing strategies that are found in all three zones, and you’ve got your sweet spot.

Back to Jo’s question: How important is it to know and understand book marketing? In this day and age, it is critical. You absolutely need to study marketing, and book marketing in particular, if you are going to be successful. Now there are lots of really good resources available that are low cost or no cost that can help you at least get your feet wet. Here are some links to get you started:

From this blog

Around the Internet

Suggested Reading

Of course, if you want to do a deeper dive, the best thing to do is to hire a coach, or a marketer, or a PR person, or someone who knows your audience and can help you do this. I may be that person. I may not be that person. If you’d like to talk further, just go ahead and set up a call.

Remember this:
Think outside the box. And this is important for book marketing. You want to think outside that box.
Spread your wings and fly. That means step even a little bit outside your comfort zone when it comes to marketing your book because it will probably give you dividends that are amazing for you.
And remember that you are capable of more than you know.

If you step outside that box, spread your wings and fly, you will discover your potential because you really are capable of more than you know.

Please post a comment below
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If you liked this video, please like it on YouTube. Put a comment on the blog below. And if you’ve got a question that you would like me to answer in a future video, then definitely put a comment below and ask me your question. I will answer to the best of my ability. I want the Weekday Wisdom to be something that you value and look forward to watching and I can only do that if you talk to me.

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