Do I have clout? or Klout?

by | Nov 13, 2015 | Marketing & Selling

I often use Klout.com to schedule tweets and facebook posts because I like the interface than the ease with which it shortens URLs. But as I logged on this morning this caught my eye:

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As I looked at the topics Klout considers me an expert on, I thought, “How do they know?” and “Why those?”

Yes, I do believe I have a lot of knowledge to share on the topics of creative writing, entrepreneurship, life coaching, public speaking, web design and writing in general — and I do share a lot of posts on those topics in social media … but does that make me an expert?

And what about online marketing? Why isn’t that on the list? Heck I’ve written books on the subject!

And then I delved deeper and found this:

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Wow … I’m pretty up there, aren’t I?

So dug deeper and this is what I discovered about Klout scores. According to Klout.com, “The more influential you are, the higher your Klout Score.” And according to Entrepreneur.com, “Klout measures how popular you are on social media on a scale of 1 to 100 (President Obama is at 99, Richard Branson is at 92).”

OK, so if my score is 59, then I’m more influential that about half the people out there. And then I found this little bit of information from SocialTechnologyReview.com: “Scores are not calculated like grades on as pass or fail basis; someone with a score of 30+ shows expertise while a score of 50+ means leadership and expert status.” So not I’m not only an expert, I’m an leader! How cool is that?

But what does that all mean? On the one hand, it is nice to know that my “wisdom” and knowledge makes a difference in the world, that what I share in the social media sphere impacts lives for the better. And, in my more ambitious moments, I’ve dreamed of being a thought leader. Does my Klout score tell me I’m on the right track? Maybe.

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Now It’s Your Turn
What’s your Klout score? What do you think it says about you? Are you happy with it? Do you agree with what Klout says you’re an expert on? What are your thoughts on Klout in general? Please share your thoughts and sage wisdom — you know you have some! — below.

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