Where to Begin Your Digital Marketing Strategy as a Solopreneur

by | Apr 20, 2018 | Marketing & Selling

The following guest post shares some good information on how to start a solo entrepreneur business. These steps for creating a digital marketing strategy are valid whether you’re starting a full-time business or a side hustle.

Where to Begin Your Digital Marketing Strategy as a Solopreneur
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Where to Begin Your Digital Marketing Strategy as a Solopreneur

By Michael Rausher

With so many new and (ever-evolving) social networks, business listing platforms, marketing tactics, strategies, and techniques available, it’s hard to know where to even begin forming a marketing strategy for your growing business. To help you develop a strategy that is unique for your business growth goals, we went ahead and put together a short how-to guide on establishing your brand and building a strong marketing foundation — all as a Solopreneur.

1. Establish Your Foundation

When just starting out, it’s first and foremost important to make sure your future customers and clients can find your product or service. This means developing a clean and user-friendly website. Fortunately, there are many affordable options today that allow you to get a website up and running quickly. Squarespace and WordPress are popular tools, although there are many other Content Management Systems available to you, such as the ones listed here on TrustRadius. Be sure to create social media profiles for your business and claim your business listing on Google.

2. Develop Your Content and Brand Strategy

After you have the foundation in place, it’s time to start developing a brand and content strategy. During this process, you should create a living document that you can adjust as you grow and pivot your business. You’ll want to address these key factors during this stage of developing your marketing strategy:

  • Identify your target market: Are you wanting to attract busy on-the-go Moms, or recently retired empty-nesters? The more specific you can be, the better.
  • Develop your brand messaging: Would customers describe you as a serious and professional brand, or a light-hearted and easy-going company?
  • Determine your logo, tagline and brand colors: Tools like Canva are great for determining colors, fonts and brand themes.
  • Determine your Unique Selling Proposition: What makes you different to your competitors? Really hone in on this in the brand messaging you include on your website and in your marketing collateral.

3. Make Your Content Shareable

Once you start to post content and blog posts on your site using the tone you established in the brand messaging exercise, make sure to include a call to action (CTA) that makes it easy for your users to share your blog posts, pictures, videos, etc. on social networks. For example, you will want your website to have the ability for people to “pin” your content to their Pinterest boards, so ensure your social plugins are configured.

When it comes time for you to start sharing your content on your social media networks, first plan the concepts and what you will be posting about ahead of time. Be sure to only address topics that are likely to peak the interests of others. The social media content you post must be highly interesting and relevant in order for it to be successful and help your business gain traction. For example, some brands often share a statistic or data-point that they anticipate will shock or surprise people, and thereby motivate them to share or engage with the post. Alternatively, asking your audience questions will increase engagement, not to mention authenticity.

4. Be Proactive

After scaling content creation and promoting this content on your social networks, make sure to engage with customers who leave responses or ask questions. If you are a service, utilizing platforms like Upwork and Freelancer to get the word out there about your services, will help increase your visibility online and increase your chances of converting leads into paying customers.

5. Never Leave Customers Dissatisfied

You do not want to get a bad reputation, especially at the very onset of launching your business. To avoid this from happening and to ensure all of your initial customers are happy with you, consider offering a small sample of your service offerings for free – so that you can demonstrate to people the value you provide. Alternatively, if you just can’t afford to offer free services, you can increase the likelihood of having satisfied customers by offering your initial prospects the option of being billed only after they are entirely satisfied with your services and the output they have received. This way, they have nothing to lose in seeing what you are able to do for them or what how your product can improve their life.


Michael Rausher
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About the Author
Michael Rausher is a researcher, and a regular contributor to TrustRadius, where he shares his knowledge of the latest trends in B2B news and software.

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