Yesterday’s celebration was a surprise response to a proposal I half expected to get turned down.
A few weeks ago, I shared with you a challenge I was experiencing around doing book signings with my latest book 57 Secrets for Branding Yourself Online. I’m using promotions of the book to help me raise $8,500 to build a schoolhouse in Kenya to honor the memory of my little sister. For every book sold and registered at the link above, I’m giving $2 to the Unstoppable Foundation.
A friend of mine gave me a suggestion to get around this sticky wicket and I pitched the idea to Apostrophe Books, a bookstore in the Belmont Shore area of Long Beach. Yesterday, they responded with an answer I never would have expected.
I proposed to them that I create a special package that will be available only while I’m there for the two-hour book signing. The package would include the book and a downloadable audio program. The package would have a value of at least $50, but would retail during my signing for only $19.95. At that price, I could give them the 40% off they requested and still have money left over to give to charity and make a little profit.
Not only did they agree to my proposal … they want to donate some or all of the proceeds to my Unstoppable Foundation campaign! That means I’ll be able to raise funds a little faster than expected and helps me promote the event even better. And, I might add, it makes the bookstore look good, too. I’ve set the date for Sunday, Sept. 21, and will have more information as soon as I iron out the details with the store’s owner.
On top of that, when I went to Fresh & Easy to do the weekly grocery shopping I found my favorite pesto pasta salad and tiramiso dessert on sale … and had them for lunch.
All in all, a very good day to be me.