Creating Information Products: Written Products

by | Apr 16, 2010 | Creating Products

Written Products
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Written information products come in several forms, including:

  • books
  • ebooks
  • reports
  • white papers
  • workbooks
  • flash cards
  • puzzles and games
  • posters

Basically, if you had to write the content and the consumer has to read it … it is a written information product.

So how do you create a written info product? Here is a basic outline of the steps you should take.

Step One: Select Your Topic and Tighten It Up

What topic do you want to write about? For example, I’m currently working on a book about public speaking. This is a broad topic … but you need to narrow down the field. So, I’ve chosen to give the topic a unique twist … my book asks the question, “If public speakers were superheroes, what would they superpowers be?” I’ve narrowed down my topic to specific skills and character traits that public speakers have that make them successful and am giving the topic a unique frame.

So, what aspect of your larger topic will your product focus on? Can you give it a unique twist that will make it stand out from the rest while also expressing your brand and communication style?

One way to hone a topic is to do keyword research. As you see what people are looking for, you’ll find a narrowed piece of the larger topic that suits you and your goals to focus on.

Step Two: Create an outline for your written product.

What subtopics will you cover within your narrow topic? These will form the sections or chapters of a larger information product, such as a book or workbook. If you’re creating something smaller, such as a game or poster, then you might be able to skip this step.

Step Three: Get the product written!

You can do this yourself or hire a writer to do it for you. Just get it done. Then edit it so that it flows well. You can find some tips on how to go about the editing process in this article I wrote: Writing Compelling Copy – The Critical 5 Step Editing Stage.

Step Four: Format it for distribution.

Will it be a physical product or a digital download? Or will it be both? Get it into the format you want and have it laid out so that it looks professional and is easy to read.

There! You’re done! All you need to do now is set up the sale process, but that’s another post.


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