Communicating with visual spatial learners

by | Jun 5, 2015 | Creating Products, Marketing & Selling

Communicating with visual spatial learners

There are many ways that people communicate and learn, the most commonly known are Visual, Verbal and Kinesthetic. But there are more. Learning how to communicate using these various learning styles can make your educational material more effective and the delivery of your message more engaging.

The most common learning style it Visual Spatial. In fact 65 percent of the population learns best through the visual channel. However, the most common methods of disseminating information (like this blog) don’t use the visual channel to best effect.

Visual spatial learners prefer to learn through imagery, pictures, colors and maps — all ways of organizating information visually. These people are great at “seeing” things with the mind’s eye and have a great sense of spatial relationships. (Since they have a good sense of direction, they are less likely to get lost!)

Just for transparency’s sake, I am NOT a visual learner. I can’t see things with my mind’s eye … in fact I usually dream in blurry black and white, if there are any images at all. And I am notorious for getting lost in the most simple places, such as a department store! But I have learned to translate my natural communication styles into visual language since most people I meet prefer things that way.

Here are some ways you can communicate in your presentations and communication media that will appeal to visual spatial learners:

  • elderly people crossing

    I saw this sign, which is a great example of visual communication, while traveling in England and thought it was a hoot!

    Use visual language. Words and phrases that describe how things look and paint a picture will help your visual learners understand your message better. For example: “See what I mean?”
  • Use color to organize concepts in your collateral. Color-coding your concepts helps visual learners make connections when they consume your information. For example: The illustration for this post.
  • Provide mind maps. These are ways of visually organizing concepts, ideas and processes. Color code them where appropriate. For example: Flow charts and organizational charts.
  • Illustrate instructions. Provide illustrations or diagrams of what you are talking about so that the visual learner can more easily follow along. For example: Illustrated assembly instructions provided with assemble-yourself furniture.
  • Use video. Online video sharing took off so quickly because most people prefer to consume information visually. Use this to your advantage by including video modules in your training programs and marketing efforts.
  • Create infographics. Image sharing is also popular for the same reason as video sharing. Infographics are a way to share data, facts and figures in a visual way and are often shared virally throughout social media.
  • Use colorful charts to illustrate points. Pie and bar charts are a great way to show your visual learners how different data groups relate to each other.

What’s Up for Own Your Awesome Fridays this Month

June is Effective Communication Month, so for the four Friday’s in June, I will be sharing some tips on how to communicate with people of different learning styles. When you can include communication styles in your presentations, programs and products that speak to the various learning styles, you will be a more effective communicator and educator. I will start with the top three learning styles that most people are familiar with and end with the lesser known learning styles.

  • June 5: Communicating with Visual Spatial Learners ⇐ This Week
  • June 12: Communicating with Verbal Linguistic Learners
  • June 19: Communicating with Bodily Kinesthetic Learners
  • June 26: Communicating with Other Learning Styles

Eventually, PDF and audio versions of Own Your Awesome Friday content will be made available. If you’d like to know when this content becomes available, complete this form:

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