Business Blogging for Coaches

by | May 3, 2010 | Marketing & Selling

business blogging for coaches
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Blogging is an excellent way to attract coaching clients.

Why? Let give you an idea:

Blogging can establish your expertise as a coach.
If you blog about the things that you help your clients with, then your blog can illustrate the benefits clients get by working with you. For example, if you are a marketing coach, you can share your marketing expertise. If you are a life coach, you can discuss ways of successfully handling life’s challenges.

Blogging can help prospects get to know, like and trust you … enough to hire you.
Let your personality out and your blog can be a great ice breaker to potential clients. As they visit your website and read your informative posts, they get a feel for what it might be like to work with you. The coaching relationship can be intimate in some cases, so the decision to choose one over the other can be very personal.

Blogging regularly can increase your website’s traffic.
The more traffic your website gets, the more prospects will be exposed to you and what you have to offer. In fact, Hubspot found that blogging 2 or more times a week increased customer acquisition by a significant margin.

There are other ways blogging can help your business in general, but these three, I believe, are the most significant for coaches.


Do you struggle to move forward in your business because of niggling little questions that you just can’t find the answers for? Do you wish you could hire a coach to help you through specific challenges without the commitment to a long-term program? Do you need help developing a strategic plan you can actually implement? I offer a la carte sessions, as well as flexible and structured coaching packages.

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