How can creative professionals use Twitter to increase the visibility of their brands? Here are a few tips:
Your Twitter handle should be consistent with your brand. For example, I have one in my name (carmap) and one for one of my brands (genretraveler). When you sign up for Twitter, try to get a handle that will be recognizable as a part of your brand.
The image you use on Twitter should be consistent with your brand. In fact, it should be the same one you use on your website and on other social media websites.
Twitter lets you customize your Twitter background. Make it something that is consistent in color or imagery with what you have in other places on the web. When someone lands on your Twitter profile, they should recognize it immediately as being yours.
What you share on Twitter should be consistent with your brand. Are you quirky? So should be your tweets! Are you conservative? So should be your tweets!
Put a link to your Twitter profile on your home page. Add a link to your Twitter page in your signature. Let people know that you’re on Twitter and then follow folks who are potential partners and prospects.