June 27 2024

How to Create Book Pre-Launch Buzz: Strategies to Build Anticipation and Excitement

How to Engage Your Audience and Build Book Anticipation


Learn how to create pre-launch buzz for your book with these tips and strategies to ensure a successful launch.


  • 00:14 Generating Pre-Launch Buzz: Quick Tips
  • 00:25 Teasers and Sneak Peeks
  • 00:40 Cover Reveal Campaign
  • 00:57 Engaging on Social Media
  • 01:11 Collaborating with Influencers
  • 01:22 Hosting Giveaways and Contests

Are you ready to make your book the talk of the town before it’s even launched? Carma Spence shares her top strategies in this video to generate pre-launch buzz and excitement for your upcoming book. From sneak peeks and cover reveals to engaging with your audience and leveraging influencers, these tips will help you create anticipation and ensure a successful book launch. Don’t miss out on these valuable insights!

This program is part of the Serve Up Your Book This Summer Event. Learn more here:

A month-long festival of events packed with valuable insights and resources to elevate your book marketing game.

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Carma Spence

About Carma

Award-winning speaker, author, and editor, Carma Spence helps entrepreneurs, small business owners, and executives turn on The Author Switch so that they can leverage the power of books to take their businesses and careers to the next dimension. She is a two-times bestselling author, and using both experience and research, has created the Author Diagnostic System. She has 25+ years of marketing and public relations experience in the corporate world, and is certified in Author Marketing and the StoryWay methodology.

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