Once you’ve decided to blog for your business, what blogging software should you use? You have options. Here is what I know about the pros and cons of the various platforms you have to choose from.
Hosted vs. Self-Hosted
The first decision you’ll need to make is whether to use one of the many hosted options available, such as Blogger, WordPress.com or LiveJournal, or to invest in a hosting account and install blogging software there.
Although I hands down recommend the latter, the former is a very good way to get your feet wet and try out blogging. In fact, I often recommend to my clients that they give WordPress.com a try before they spend the time installing the self-hosted version.
There are some traffic benefits to using a hosted blogging platform, since they often have communities built around them that can help you find an audience.
That said, why give away your work to someone else’s domain? Having your blog hosted on your own hosting account not only looks more professional, but also gives you greater control and ownership over your content.
This is the software I use for my website and it is the most popular. This means two things:
- there is a large community of developers that are creating ever more ways to enhance your blog.
- There is a sizable community of hackers who would love nothing better than to screw your website because they can.
Yes, using a popular platform can make you vulnerable to hackers, but it also gives you access to greater flexibility. Besides, there are plenty of plugins and tweaks you can use to help make your website hacker resistant.
This was once a pretty strong contender for WordPress, but today, not so much. I haven’t used it much, but from what I’ve heard it is a fairly decent blogging platform.
Because this is owned by Google, blogs using blogger can get a little bit more Google juice than other blogs. However, these blogs have links on them that can easily take traffic away from your site, so it might not be a good option for your main blog.
There are other options available, too, such as Expression Engine, Tumblr and others. Ultimately, you need to decide what your goals are for your blog and then choose the platform that best supports those goals.
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