Article marketing is an excellent way to promote your coaching business. It supports your expertise status and helps you develop good quality off-page search engine optimization (SEO). And there are a variety of ways you can do it.
Step 1: What is your niche topic?
What over-arching topic do you coach people around? For example, I coach around the topic of online presence.
Step 2: How can you break that larger topic into bite-sized topics?
Each article you write needs to be tightly focused. So, you need to break your larger niche topic into smaller sub-topics that you write about. For example, in my business I can write about home page design, article marketing, social networking and any of a number of other topics that can affect someone’s online presence.
Step 3: Choose where you will post your articles.
There are numerous ways you can do this … some will even pay you. Here are the two places that I’ve found give me the best return on my investment of time and energy:
- EzineArticles.com – this is the highest ranked article directory and gives my articles a very good chance of being found.
- Examiner.com – if you can write about your topic with a local angle, then becoming an Examiner can be worth your while. It will get you press passes into events, a foot in the door for interviews, and it pays you a small amount of money to do that. I’m the Long Beach Writing Examiner and earn at least $35 per month for my efforts, along with increasing visibility in my community.
Step 4: Set up a publishing schedule and stick to it.
Article marketing is a long-term strategy that builds up over time. If you stick to a regular publishing schedule, you can increase your results. For example, I’ve taken some time off from posting to EzineArticles.com, and have noticed a dip in the traffic I get from some of my articles.
Other places that you can post your article to that are worth checking out include:
- Yahoo! Contributor Network – This is a news focused article directory that will pay you for your articles. Because it is part of the Yahoo! network, your articles have a slightly greater chance of being seen that on other, less networked article directories.
- eHow.com – If you can follow their tight format, this one can be useful, too. However, it is harder to self-promote with this site, as they don’t really allow for a resource box.
- Press release distribution sites – If you can write news-worthy articles, posting them on press release distribution sites can get you more visibility.
Would you like some help with your article marketing? An Article Marketing Marathon may be just what you’re looking for! Put Carma Spence’s 20+ years writing experience to work for you! She’ll hold your hand — virtually, of course — and assist you with key word research, writing headlines and writing guidance. To see when the next Article Marketing Marathon will be held, visit www.dragonwyze.com/ammarathon.