Sometimes, your company name will have hidden and often unwanted words hidden in it when you squish them together. I shared some examples of these unfortunate side effects in an earlier video. But to refresh your memory, an owners rental website wanted to encourage people to choose Spain as their vacation destination, so they went with “ChooseSpain.com.” Unfortunately, when you see the domain, choosespain.com, you could also read it as “ChoosesPain.com.”
In this quick excerpt from my “The 5 Deadly Mistakes of Home Page Design” presentation, I answer a question from the audience about how to still use the domain name you want, but avoid those hidden other meanings.
Want to know what all five deadly mistakes are? Grab a copy of my book, Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How To Fix Them! at www.carmaspence.com/homesweethomepage.