A Road Map to Guide Them

by | Feb 22, 2010 | Marketing & Selling

How does someone find what they are looking for on your website?

Yes, a search box can be helpful for larger sites … such as a blog … but the first option should always be your site navigation.

Your navigational structure helps visitors to your site understand the over-arching organization and content of your website. Your most important pages and sections are highlighted in the top-level navigation.

Your navigation bar or list is the road map guiding your visitors through your site. So you need to understand how you want your site to be structured before you develop the navigation. Also, you don’t want too many links to show up in your navigational bar.

Here are three tips for developing a helpful navigational structure that will ease visitors into your site and help them find their way to the information they are seeking.

  • Break up your navigation.
    Only include the most important sections and links in the prominent navigational area, usually found at the top. Put the still important but less prominent page links … such as “Contact,” “Media Room” and “Privacy Policy” on a bar that runs along the bottom of the page.
  • Duplicate your main navigation.
    Place similar navigation along the top and the side, so it accommodates the preferred location preferences of most visitors.
  • Chunk your content.
    Create “buckets” of content and place them as a group under one navigational link in the primary navigation list.

home sweet home page
Want to know what all five deadly mistakes are? Grab a copy of my new book, Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How To Fix Them! at BookMarketingClub.com/homepagebook. Stop by the website between March 15 and 19, 2010, to join the launch and housewarming party, and download a plethora of free gifts!

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