5 Ways to Use Audio for Your Business

by | Jun 2, 2010 | Creating Products

5 ways use audio
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With the number of free conference call services available that can record your calls, there is no excuse for not using audio in and for your business. Here is a list of five ways you can use audio to promote your business, build your list and provide value to your clients.

1. Teleseminars
This is probably the first thought that comes to mind when using audio for your business. There are so many ways to conduct and use teleseminars, entire courses have been created to show you the way. You can use them as pre-calls to workshops, seminars and other events, both live and virtual. You can use them as content for membership programs. You can use them as list-building tools. The possibilities, as they say, are endless.

2. Audio Download and CD Products
Did you record a particularly informative teleseminar? Why not turn it into an audio product available either as a downloadable mp3 or CD or both? Add in supporting material and you can create a wonderfully robust product. And, I’ve heard that audio products sell very well.

3. Podcast and Internet Radio
Always wanted your own talk show? Now you can. Record yourself sharing information, interviewing experts, chatting with fellow business owners and you’ve got the makings of an audience building podcast or Internet radio show.

4. Welcome Messages
Adding a snippet of audio to your squeeze pages, sales pages and even your home page can increase conversions. Your voice adds a personal touch and can add to the impression of personality … something that has been shown to increase opt-ins and sales.

5. Audio Article Marketing
This one you may not have heard of before. Some article marketing directories, such as Associated Content accept audio files. So why not record yourself reading your articles and submit them. I’ve been doing that and have noticed not only an uptick in traffic to my sites, but I’ve also increased the commissions I’ve earned from Associated Content.


Do you struggle to move forward in your business because of niggling little questions that you just can’t find the answers for? Do you wish you could hire a coach to help you through specific challenges without the commitment to a long-term program? Do you need help developing a strategic plan you can actually implement? I offer a la carte sessions, as well as flexible and structured coaching packages.

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